E-Mart rebranded Ole Soju as Pureunbam in 2017 but has struggled to compete in the domestic market, which is dominated by Hite Jinro's Chamisul and Lotte Chilsung Beverage's Chum-Churum.

The Korean alcohol market has long been dominated by the “big two”, Hite-Jinro and Oriental Breweries (OB), who have a combined market share ... movement towards a more internationally orientation ...

Soju is not just a drink in Korea; it's a cultural experience. This clear distilled spirit served in a green bottle has deep ...

A ripe peach will yield gently to palm pressure, suggesting a state of being, as William Morris so expressively put it, 'pinch-ripe'. Do not store peaches in the fridge, which can cause their ...

This stuff is dangerous. This six-pack of bottles from the ol’ Costco booze section comes with three bottles of lychee soju and three bottles of peach soju, which adds up to six blackouts if you ...

Oriental Brewery Company announced, Wednesday, that it has decided to acquire Jeju Soju from Shinsegae L&B. The acquisition of Jeju Soju, a company dedicated to enhancing the global profile of K ...

The acquisition notably marks OB’s — and in turn its Belgian parent company AB InBev’s — venture into the global soju market, with the brewery primarily having focused on its Cass beer for local ...