Every brand logo tells a story, and has a story behind it. Logo expert weighs in on the most iconic examples logos and how ...

Leo Messi and Adidas are linked together as much as any athlete and brand in professional sports. So it makes perfect sense ...

Caterpillar, or CAT, might be well-known today for its distinctive yellow color and blocky logo, but it wasn't always the ...

According to analysis of United States Patent and Trademark Office records, 21% of current American logos incorporate a ...

Many famous logos use bespoke fonts, which allow a brand to ensure a distinct visual asset. But while these are sometimes designed from scratch, even bespoke corporate fonts are often modified ...

From FIFA's latest design to a hot AI startup's barely-there branding, recent examples show how a logo—any logo—can make a ...

Nike — a consumer brand so well-known that most people can identify it just by its logo — was the most commonly mispronounced brand, with an ongoing debate of "Naik" versus "Nai-kee." Founder Phil ...

Have you ever searched for the KN car brand? If so, you've been duped into thinking there's a new brand on the market, when It's really just Kia.

A recent thread by a font designer has been making some noise on X. The post by user Saskia Ketz has had thousands of ...

In a planned rebrand, OpenAI considers using a big O to symbolize the future of AI tech. It may be a minimalist step too far.