Conversion rate is an important metric for app marketers, as it indicates the effectiveness of an app’s store page at ...

Apple Search Ads platforms provide a targeted way for app owners and marketers to reach potential users at the moment they’re ready to download. Unlike ads on Facebook, Google, or Instagram, which ...

This guide will cover the top app marketing companies, what they do, how to choose them, and why they’re important for your app acquisition strategy. With millions of apps available, it can be ...

Mobile marketing companies are essential for businesses looking to thrive in the digital age, where consumers increasingly rely on their mobile devices. As mobile usage continues to dominate, the ...

Mobile games are a large part of both the iOS and Google Play app stores, responsible for more than half of all in-app ...

App monetization platforms help businesses to monetize their apps by offering a wide range of services. These platforms specialize in helping app developers generate revenue from their apps and ...

You may have heard of the new buzzword growth marketing. This emerging marketing discipline is surely growing in popularity and is establishing an integral platform of its own within the world of ...

CPA stands for Cost / or Commissions per Action and is essentially an umbrella type for a number of other models such as CPI and CPS. This is the most popular model among publishers because it offers ...

Push notification services offer fast, real-time, targeted messaging that boosts click-through rates and increases app retention scores. To get results, app owners must strike a fine balance – send ...

This guide will cover everything from being a CBD affiliate marketer, how you stand to benefit from getting involved, and how to choose the best CBD affiliate programs available. CBD affiliate ...

We hope you can join us in Berlin this December for Europe’s most loved app event. Super early bird ticket sales end this ...

Did you know TikTok has about 100 million active users each month in the US alone? And did you also know that the TikTok app itself has been downloaded over 2.6 billion times? TikTok has become one of ...